Bending knowledge to your will: insights for audience, brand, & competition
We arm strategy & creative leaders with sourced research supporting briefs, pitches, & campaigns. Bye-bye cut & paste briefs.
How we serve. How we help you succeed.
What Drives Your Creative Insights?
What Drives Your Creative Insights?
What Drives Your Creative Insights?
If the answer is not sourced and defendable insights spanning the ABCs of Audience, Brand, and Competition, Research for Creative Insights, Inc. can help.
Research for Creative Insights, Inc. fuels powerful creative with factual, defendable, and relevant insights. We gather sourced information and surface core demographic, behavioral and a
If the answer is not sourced and defendable insights spanning the ABCs of Audience, Brand, and Competition, Research for Creative Insights, Inc. can help.
Research for Creative Insights, Inc. fuels powerful creative with factual, defendable, and relevant insights. We gather sourced information and surface core demographic, behavioral and aspirational drivers. We enable strategy and creative leaders to out-flank competitors.
We arm strategists and creatives with the ingredients they need to generate magic; to generate measurable results.
B2C Research for Creative Insights
What Drives Your Creative Insights?
What Drives Your Creative Insights?
Consumers need to feel understood; connected. And not alone.
For business to consumer clients Research for Creative Insights, Inc. defines the drivers of consumer motives.
By way of example, on behalf of a US lottery, an analysis of existing academic research found peer reviewed working papers evinced a counterintuitive inverse correlation
Consumers need to feel understood; connected. And not alone.
For business to consumer clients Research for Creative Insights, Inc. defines the drivers of consumer motives.
By way of example, on behalf of a US lottery, an analysis of existing academic research found peer reviewed working papers evinced a counterintuitive inverse correlation between unemployment and jackpot ticket sales.
When unemployment jumped, scratch tickets slumped, however the dream of hitting it big drove jackpot ticket sales higher. In the face of an economic downturn the lottery was presented with the research-fueled insight and shifted mar/com dollars from scratch to jackpot products resulting in increased revenue despite a recessionary environment.
Read the narrative overview here: https://www.glennmorganauthor.com/post/source-source
B2B Research for Creative Insights
What Drives Your Creative Insights?
B2B Research for Creative Insights
B2B clients need brand integrity and sales support.
For business to business clients Research for Creative Insights, Inc. defines the specific actors, stages, content, and calls to action driving sales.
For example…
For an industrial equipment provider to the circuit board industry, a rigorous interview process, focus groups, and a competi
B2B clients need brand integrity and sales support.
For business to business clients Research for Creative Insights, Inc. defines the specific actors, stages, content, and calls to action driving sales.
For example…
For an industrial equipment provider to the circuit board industry, a rigorous interview process, focus groups, and a competitive audit contributed to the definition the multi-stage year long sales cycle. We identified a single stage and CTA capable of moving prospects from single digital probability to double digit probability of close.
The CTA?
Submission of a circuit board sample to the client's clean room lab for proof of concept audit. A successful audit increased prospect sales probability to over 20%. As such, we shifted the focus of sales support efforts from the support of a yearlong effort to sell a seven figure custom machine to the no-cost submission of a sample for laboratory testing. Client sales soared.