Bending knowledge to your will: insights for audience, brand, & competition
We arm strategy & creative leaders with sourced research supporting briefs, pitches, & campaigns. Bye-bye cut & paste briefs.
We arm strategy & creative leaders with sourced research supporting briefs, pitches, & campaigns. Bye-bye cut & paste briefs.
We help leaders lead. We help emerging leaders earn their rightful place.
We hold our clients in confidence. Presently, clients span ad agencies, medical supply and service companies, non profits, and private investors and libraries.
Each client pursues a unique goal and therefore deliverables associated with each engagement are unique. That said, in pursuit of client goals, Research for Creative Insights, Inc. regularly delivers elements such as those below:
Discovery:
Sales /Transaction Strategy
Insights Definition for Creative Strategy
If the answer is not sourced and defendable insights spanning the ABCs of Audience, Brand, and Competition, Research for Creative Insights, Inc. can help.
Research for Creative Insights, Inc. fuels powerful creative with factual, defendable, and relevant insights. We gather sourced information and surface core demographic, behavioral and a
If the answer is not sourced and defendable insights spanning the ABCs of Audience, Brand, and Competition, Research for Creative Insights, Inc. can help.
Research for Creative Insights, Inc. fuels powerful creative with factual, defendable, and relevant insights. We gather sourced information and surface core demographic, behavioral and aspirational drivers. We enable strategy and creative leaders to out-flank competitors.
We arm strategists and creatives with the ingredients they need to generate magic; to generate measurable results.
Consumers need to feel understood; connected. And not alone.
For business to consumer clients Research for Creative Insights, Inc. defines the drivers of consumer motives.
By way of example, on behalf of a US lottery, an analysis of existing academic research found peer reviewed working papers evinced a counterintuitive inverse correlation
Consumers need to feel understood; connected. And not alone.
For business to consumer clients Research for Creative Insights, Inc. defines the drivers of consumer motives.
By way of example, on behalf of a US lottery, an analysis of existing academic research found peer reviewed working papers evinced a counterintuitive inverse correlation between unemployment and jackpot ticket sales.
When unemployment jumped, scratch tickets slumped, however the dream of hitting it big drove jackpot ticket sales higher. In the face of an economic downturn the lottery was presented with the research-fueled insight and shifted mar/com dollars from scratch to jackpot products resulting in increased revenue despite a recessionary environment.
Read the narrative overview here: https://www.glennmorganauthor.com/post/source-source
B2B clients need brand integrity and sales support.
For business to business clients Research for Creative Insights, Inc. defines the specific actors, stages, content, and calls to action driving sales.
For example…
For an industrial equipment provider to the circuit board industry, a rigorous interview process, focus groups, and a competi
B2B clients need brand integrity and sales support.
For business to business clients Research for Creative Insights, Inc. defines the specific actors, stages, content, and calls to action driving sales.
For example…
For an industrial equipment provider to the circuit board industry, a rigorous interview process, focus groups, and a competitive audit contributed to the definition the multi-stage year long sales cycle. We identified a single stage and CTA capable of moving prospects from single digital probability to double digit probability of close.
The CTA?
Submission of a circuit board sample to the client's clean room lab for proof of concept audit. A successful audit increased prospect sales probability to over 20%. As such, we shifted the focus of sales support efforts from the support of a yearlong effort to sell a seven figure custom machine to the no-cost submission of a sample for laboratory testing. Client sales soared.
Glenn offers a track record of changing organizations and communities for the better.
Most recently, Glenn serves as Chief Operating Officer and Chief Revenue Officer for a profitable full service ad agency serving destination, government, energy, and higher education clients. Working with passionate ownership and existing leadership, Glenn replaced person-dependency with systemic process-dependency, shifted the firm’s go-to-market stance from pursuit of general broad opps to research-driven domain expertise, and introduced decentralized sales led by industry experts.
On the business turn around front, Glenn restructured and sold a venture-backed content management company, erasing seven figures of debt and turning a $1M loss into a profit.
On the business revitalization front, Glenn purchased equity and the outstanding long term debt of a website agency and, as partner and COO, focused a powerful existing team’s efforts on becoming an online publishing and digital leader for clients such as NBC, Oxford University Press, RR Donnelley and World Bank. Clients increased profits as did we. The firm was successfully sold to an ad agency run by wonderful people.
On the investment front, Glenn worked with a national CMS platform expert to extend web-based sales and user acquisition tools and implemented B2B process improvements leading to seven years of profits.
Glenn is the lead investor and financial advisor for a successful medical practice.
In terms of education, the path was less than standard. Glenn flunked out of college freshman year (rumor has it his first semester GPA was 0.0) and thereafter dug ditches and jack-hammered streets, learned the value of hard work, returned to college, excelled, earned a BS and graduated Magna Cum Laude. After two years of financial work, Glenn attended and graduated from the MIT Sloan School, where he earned an MS and a Leaders for Manufacturing Full Scholarship.
Given the train wreck of his early academic career, Glenn understands he’s not far off from a life of struggles. As such, he gives back. He started a scholarship for junior high school students demonstrating community leadership, created a business plan competition at University of Massachusetts, launched a non-profit providing hundreds of children annual holiday gifts and, for seven years, acted as Treasurer for a 503c as they developed and took ownership of over 150 affordable housing units with a portfolio value exceeding $40 million.
During off hours prior to work and on weekends, Glenn writes under both his name and pen names. Written under a pen name the book, A Piece of Me, sold out of two production runs at the NYC 9/11 Memorial and Museum.
Though proficient at pulling lobster traps onboard, Glenn is an average at best lobsterman.
Delivering research-driven insights to creative leaders. With sourced and defendable insights we tilt the scales in favor of your creative success.
Please feel free to contact us at gmorgan @ research4creative.com
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